“Opportunities in life come by creation and not by chance.”

About The Noble New Inc.
The Noble New Inc. is an enterprise software sales consultancy for startups and mature IT companies. It was founded in Texas in 2006 by industry veteran Simon Hartley and today focuses on the Washington DC metro area.
  • Expert in scaling emerging technology in highly regulated markets.
  • Experienced in startup and Fortune 100 enterprise software management, sales, and marketing.
  • Subject matter expert in cybersecurity, mobility, IoT, cloud, and compliance.

Founder Simon Hartley
Simon Hartley at WeWork
Simon has been captivated by innovation since first setting eyes on an Apple computer in grade school.

Today, he works with government customers at the startup CIS Mobile, introducing its altOS enterprise mobile security platform. He also worked with Apple and Samsung in hardening their platforms to meet the needs of the US Government marketplace. He is a speaker and writer on cybersecurity, advisor to the Mach37 Cybersecurity Accelerator, and the Advanced Technology Academic Research Center (ATARC).

Previously, he was VP and Co-Founder of the startup RunSafe Security, VP at the startup Kaprica Security (exited to Samsung), and Director Worldwide Sales & Marketing at Thursby Software (exited to Identiv). Simon began his career in nuclear software engineering between England and France. He then held executive roles at HP, Red Hat, Capgemini, a leveraged hedge fund, and a dot-com.

Simon holds BS, MS, and Executive MBA degrees, is a US Citizen, and is based in the Washington DC area.

Strengths Finder — Achiever, Focus, Future, Input, Learning

Simon’s Linkedin Profile

Quotes
"In the early stages, it's all about collecting learning from a Minimum Viable Product (MVP) and building that into a Minimum Marketable Product (MMP), with sales as proof points for all stakeholders."

"Prospecting for gold isn't about furiously digging everywhere and anywhere, it's narrowing in and testing in likely sites in quartz deposits or riverbeds. For an MVP, this translates to a laser focus on which problem are you solving for which customer in which vertical and then showing that they are willing to pay for it."

“I love to work collaboratively with colleagues and partners, each contributing from their strengths. My strengths are constant learning, analysis, and thriving in the dynamic environments of emerging technologies, channeling experience and creativity into success."

Government Codes
  • DUNS 012212933
  • CAGE 8MSA2
  • NAICS 541690 Other Scientific and Technical Consulting Services
  • 100% US-Owned Small Business

External Links