TNN are involved in a number of pro bono charitable initiatives around marketing collaterals. It was the poem “The Noble New” (text below) and its celebration of innovation, service to others, and right attitudes that inspired the company’s name.
The noble new poem
“Sing songs that none have sung,
Think thoughts that ne'er in brain have rung,
Walk in paths that none have trod,
Weep tears as none have shed for God,
Give peace to all to whom none other gave,
Claim him your own who's everywhere disclaimed.
Love all with love that none have felt, and brave
The battle of life with strength unchained.”
Sri Yogananda
The golden road to Samarkand poem
“We are the Pilgrims, master; we shall go
Always a little further; it may be
Beyond that last blue mountain barred with snow
Across that angry or that glimmering sea"
James Elroy Flecker
Age of scientific discovery and new technologies quote
“Electricity is a field of fields ... it holds the secrets which will reorganize the life of the world… All that I discovered was very little in comparison with the possibilities that will appear.”
Thomas Edison
Only the eye of the bird quote
While Arjuna was aiming his arrow at the eye of the bird, Drona asked him
‘What do you see? Do you see these kings.’ ‘No, sir,’ replied Arjuna.
‘Do you see me?’ ‘No.’
‘The tree?’ ‘No.’
‘The bird on the tree?’‘No.’
‘What do you see then?’ ‘Only the eye of the bird.’
Bhagavad Gita
Laser focus quote
“The successful warrior is the average man, with laser-like focus.”
Bruce Lee
Aspirational shield
My goal is to make the world a better place, to add value to people, organizations, and society. These aspirations are symbolized in the generic Hartley family shield— a red cross, gold five-leaf plants, and black martlets.There are 1,000s of distantly related Hartleys across the US, UK, Canada, Australia, New Zealand, South Africa, and Zimbabwe.