Who is Simon Hartley?

About The Noble New Inc.
TNN is a boutique enterprise software sales consultancy for startups and mature IT companies introducing new software products, especially in quantum, cybersecurity, and mobility. It was founded in Texas in 2006 by industry veteran Simon Hartley and today focuses on the Washington DC metro / Mid Atlantic area (DC, MD, and VA), covering local, national, and global accounts.

Expert in scaling emerging technology in regulated markets in the US and 100+ global markets.
Experienced in successful startup and Fortune 100 enterprise software management, sales, and marketing.
Past end customers include DoD, FBI, Morgan, PayPal, Epic, ManorCare, Bosch, Lear, Chevron, and EDF.

Founder Simon Hartley

Recent interview

Simon Hartley is an alum of successful startups and Fortune 100 companies, a subject matter expert in the business of cybersecurity, hardening critical infrastructure, and improving IT resilience. He joined Quantinuum in early 2022 in the role of North American Cybersecurity Sales & Business Development and is a startup advisor, published author, and public speaker.

Previously, he introduced the altOS mobile security platform with startup CIS Mobile (now CIS Secure), after earlier working with Apple and Samsung to harden their platforms for US Government security needs. Prior to that, Simon was VP Business Development/Co-Founder of $25 million IoT cybersecurity startup RunSafe Security, VP Sales & Marketing at mobile cybersecurity startup Kaprica Security (now Samsung), and Director Worldwide Sales & Marketing re-starting Thursby Software (now Identiv) in mobile security.

He began his career in nuclear software engineering in England and France. He then held executive roles at HP, Red Hat, and Capgemini. Past end customers include the IC, DoD, and Federal Civilian agencies (government), Morgan Stanley and PayPal (finance), Epic and ManorCare (healthcare), Bosch and Lear (transport), Chevron and EDF (energy). He is a US citizen and CISSP, with a BSc (Hons) in Physics, MS in Law & Cybersecurity, and MBA degrees. He is continuing his education with DTech (Dr of Technology) classes.

Simon Hartley CCISO Certified Chief Information Security Officer

Published author

Continuing education
Simon Hartley Purdue University

Quotes in 3’s

Simon Hartley sound bites

“I have been captivated by innovation since first setting eyes on a computer. I love growing new business, communication, and teamwork with customers, colleagues, partners, investors, and the community. My strengths are problem solving, analysis, and constant learning in the highly dynamic markets around emerging technologies.”
"Prospecting for gold isn't about furiously digging everywhere and anywhere, it's narrowing in and testing in likely sites in surface reefs or panning in riverbeds. For a Minimum Viable Product (MVP), this translates to a laser focus on which problem are you solving for which customer in which vertical and then showing that they are willing to pay for it rather than doing nothing (inertia) or going with a competitor or substitute solution.”
“Studying Physics at Manchester University, England, was a great foundation for analyzing complex problems and leveraging quantitative tools. Manchester is where Rolls met Royce, the atom was split, and the first programmable computer was built. It is the creative capital of the UK, home to countless musical movements, and two famous soccer teams.”

Harvard’s entrepreneurship characteristics

The ability to thrive in uncertainty,
A passionate desire to author and own projects, and
Unique skill at persuasion.

Porter’s business strategies

Cost Leadership - no frills
Differentiation - creating uniquely desirable products and services
Focus - offering a specialized service in a niche market

McKinsey’s innovation horizons

Horizon 1 - updating existing products
Horizon 2 - extending products to adjacent areas
Horizon 3 - creation of new and disruptive products

Moore’s crossing the chasm

Innovators and early adopters - 16% of the market
Early and late majority - 68%
Laggards - 16%

Selected Testimonials

“Simon shares with me an insatiable curiosity about everything and is able to combine that with his years of incredibly diverse experiences to provide unique insights that often yield clarity where previously there was only darkness. While he's particularly excellent at sales and marketing, I would dearly love to see him as a CEO some day.” - Michael Wellman, CEO Virgil Security

“Simon is one of the most professional consultants our department has ever worked with, and his communication skills are among the best of anyone I have personally ever collaborated on a project with. These things made him a very easy and effective person to collaborate with as a development consultant. Email responses came quickly, even when he was on the road. New iterations of our product have been frequent. In fact, our company was consistently the bottleneck in our project; I don't remember ever being impatient for Simon to come through with something. Thanks to this and his friendly, professional attitude, he'd be great to work with again, if and when we have the opportunity.” - Nabha Cosley, Ananda Communications Co-Director

“Simon and business partner Peter Laitin were instrumental in putting the strengths of our IP into a buyer’s context, closing deals and building an 8-figure sales pipeline over the last 2 years” - Doug Britton, CEO Kaprica Security

“Simon and business partner Peter are like the Blackwater of security software sales. Special Operations like Blackwater are about small but well-trained and coordinated teams punching way above their weight.” - Bill Mathews - Ex EVP Blackwater

“Simon and I have worked closely together for well over 6 years and his insight and ability to understand complex technology and simplify its message is uncanny. We compliment each other very well and our business relationship has grown and thrived like no other in my 20+ years. Simon has the ability to multi-task his business career, educational endeavors and just about anything else is like nothing I have ever experienced before and that is a credit to his dedication to succeed. I am a better business professional because of the partnership we have nurtured over the years and I look forward to continuing it as we move ahead. He is a scholar and a true business pro and I am honored to know and work with him.” - Peter Laitin, Principal at 202 Partners

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