The Noble New Inc. (TNN DC) "Opportunities in life come by creation and not by chance."

About The Noble New Inc.
TNN is a boutique enterprise software sales consultancy for startups and mature IT companies introducing new software products, especially in quantum, cybersecurity, and mobility. It was founded in Texas in 2006 by industry veteran Simon Hartley and today focuses on the Washington DC metro / Mid Atlantic area (DC, MD, and VA), covering local, national, and global accounts.
  • Expert in scaling emerging technology in regulated markets in the US and 100+ global markets.
  • Experienced in successful startup and Fortune 100 enterprise software management, sales, and marketing.
  • Past end customers include DoD, FBI, Morgan, PayPal, Epic, ManorCare, Bosch, Lear, Chevron, and EDF.
Founder Simon Hartley

Logo_Thinkers360Recent interview

Simon Hartley is an alum of successful startups and Fortune 100 companies, a subject matter expert in the business of cybersecurity, hardening critical infrastructure, and improving IT resilience. He joined Quantinuum in early 2022 in the role of North American Cybersecurity Sales & Business Development and is a startup advisor, published author, and public speaker.

Previously, he introduced the altOS mobile security platform with startup CIS Mobile (now CIS Secure), after earlier working with Apple and Samsung to harden their platforms for US Government security needs. Prior to that, Simon was VP Business Development/Co-Founder of $25 million IoT cybersecurity startup RunSafe Security, VP Sales & Marketing at mobile cybersecurity startup Kaprica Security (now Samsung), and Director Worldwide Sales & Marketing re-starting Thursby Software (now Identiv) in mobile security.

He began his career in nuclear software engineering in England and France. He then held executive roles at HP, Red Hat, and Capgemini. Past end customers include the IC, DoD, and Federal Civilian agencies (government), Morgan Stanley and PayPal (finance), Epic and ManorCare (healthcare), Bosch and Lear (transport), Chevron and EDF (energy). He is a US citizen and CISSP, with a BSc (Hons) in Physics, MS in Law & Cybersecurity, and MBA degrees. He is continuing his education with DTech (Dr of Technology) classes.

Simon Hartley CCISO Certified Chief Information Security Officer Certified Ethical Hacker CISSP Certificaton CISM Certiification CIPP/US Certification

Published author
Cybersecurity for Commercial VehiclesCybersecurity for Entrepreneurs
Continuing education
Simon Hartley Purdue University
Quotes in 3’s

Simon Hartley sound bites

  • “I have been captivated by innovation since first setting eyes on a computer. I love growing new business, communication, and teamwork with customers, colleagues, partners, investors, and the community. My strengths are problem solving, analysis, and constant learning in the highly dynamic markets around emerging technologies.”
  • "Prospecting for gold isn't about furiously digging everywhere and anywhere, it's narrowing in and testing in likely sites in surface reefs or panning in riverbeds. For a Minimum Viable Product (MVP), this translates to a laser focus on which problem are you solving for which customer in which vertical and then showing that they are willing to pay for it rather than doing nothing (inertia) or going with a competitor or substitute solution.”
  • “Studying Physics at Manchester University, England, was a great foundation for analyzing complex problems and leveraging quantitative tools. Manchester is where Rolls met Royce, the atom was split, and the first programmable computer was built. It is the creative capital of the UK, home to countless musical movements, and two famous soccer teams.”
Harvard’s entrepreneurship characteristics
  • The ability to thrive in uncertainty,
  • A passionate desire to author and own projects, and
  • Unique skill at persuasion.
Porter’s business strategies
  • Cost Leadership - no frills
  • Differentiation - creating uniquely desirable products and services
  • Focus - offering a specialized service in a niche market
McKinsey’s innovation horizons
  • Horizon 1 - updating existing products
  • Horizon 2 - extending products to adjacent areas
  • Horizon 3 - creation of new and disruptive products
Moore’s crossing the chasm
  • Innovators and early adopters - 16% of the market
  • Early and late majority - 68%
  • Laggards - 16%