The Noble New - Opportunities in life come by creation and not by chance

The Noble New Inc.

TNN is a boutique enterprise software sales consultancy for startups and mature IT companies introducing new software products, especially in cybersecurity, mobility, and quantum. It was founded in Texas in 2006 by industry veteran Simon Hartley and today focuses on the Washington DC metro / Mid Atlantic area (DMV of DC, Maryland, and Virginia), covering local, national, and global government and enterprise organizations.
  • Expert in scaling emerging technology in regulated markets in the US and 100+ global markets.
  • Experienced in successful startup and Fortune 100 enterprise software management, sales, and marketing.
  • Past end customers include large government and commercial organizations.

Simon Hartley ATARC Simon Hartley Top 10 Thought Leaderr


Bio Simon Hartley, Founder

Simon Hartley is an alum of successful startups and Fortune 100 companies, an expert in the business of cybersecurity, mobility, and quantum in hardening critical infrastructure (defense, transport, telco, energy, finance etc.). He joined IBM in 2024 to drive safety, security, and reliability in the US connected vehicles practice. He is also a startup advisor, published author, and public speaker.

Previously, he worked with the $5 billion startup Quantinuum to spearhead efforts to quantum-harden US critical infrastructure, mitigating the ‘threat’ of quantum computers and realizing their ‘promise’. He successfully introduced a mobile security platform with startup CIS Mobile (rolled into CIS Secure) after working with Apple and Samsung to harden their commercial platforms for US government needs. Prior to that, Simon was a co-founder of $50 million IoT cybersecurity startup RunSafe Security, VP Sales & Marketing at mobile cybersecurity startup Kaprica Security (acquired by Samsung), and re-started Thursby Software (acquired by Identiv) in mobile security.

Simon began his career in nuclear software engineering in Europe before taking executive roles at HP, Red Hat, and Capgemini in the US. Past end customers include large commercial and government organizations. He is a US Citizen and CISSP security professional based in the Washington DC metro area. He holds a BSc in Physics from the University of Manchester, England, MS in Law & Cybersecurity and MBA degrees from the University of Maryland. He is continuing education in Purdue’s Doctor of Technology (DTech) Program.

Simon Hartley CCISO Certified Chief Information Security Officer Certified Ethical Hacker CISSP Certificaton CISM Certiification CIPP/US Certification

Member of InfraGard - a partnership between the FBI and members of the private sector for the protection of US Critical Infrastructure.

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Simon Hartley's quotes
  • “I have been captivated by innovation since first setting eyes on a computer. I love adding value to businesses with technology, communication, and teamwork to gain and sustain competitive advantage from IP."
  • "Prospecting for gold isn't about furiously digging everywhere, it's narrowing in and testing in likely sites such as surface reefs or panning riverbeds. For a Minimum Viable Product (MVP), this translates to a laser focus on which problem are you solving for which customer group and then showing a value add that that they are willing to pay for rather than doing nothing or going with a competitor or substitute solution.”
Porter’s business strategies
  • Cost Leadership - no frills
  • Differentiation - creating uniquely desirable products and services
  • Focus - offering a specialized service in a niche market
McKinsey’s innovation horizons
  • Updating existing products
  • Extending products to adjacent areas
  • Creation of new and disruptive products
Harvard's entrepreneurship characteristics
  • The ability to thrive in uncertainty,
  • A passionate desire to author and own projects, and
  • Unique skill at persuasion.